Before I jump into this Fetcher review, I’ll start with my original predicament! I began my Amazon FBA career nearly 5 months ago and struggled staying on top of my profit and loss accounts throughout the first 2 months. During this time I was manually entering data into an excel spreadsheet that I had created. This wasn’t ideal as it was taking up a significant proportion of my day and like all manual data entry it resulted in the odd mistake being made.
I’m a huge fan of automation and as such started to explore ways to reduce my accounting workload. I was then referred the Fetcher app by a friend, who like me had recently started Amazon FBA. Following my reasonable success I thought I’d share my experience to date.
Let's break this post down...
What is Fetcher?
Well it’s a web based accounting platform that tracks revenue and sales for your Amazon FBA Business similar to other Amazon FBA tools such as Datapuro, Shopkeeper, CashCowPro etc. It comes from the makers of Jungle Scout with a similar easy to use interface. Through API the platform pulls a significant amount of information from Amazon and displays it in a format which is both easy to analyse and functional. Take a look at the dashboard below:
Fetcher App – Functionality
The Fetcher App provides 6 main user screens which can then be customerised for the period over which you’d like to undertake your analysis. As you can see from the picture above, the dashboard provides a daily overview of sales, units sold, costs and profit. This is presented in the form of charts and graphs allowing a good general overview of your business.
The Sales and Profit tab can be seen below. I’ve found this to be an extremely helpful tool when running analysis on the profitability of individual items. One of the great things about Fetcher is that it pulls through PPC data which was almost impossible to assign to individual items in an excel spreadsheet. Data provided includes total sales, refunds, units costs, unit profit, total profit, ROI (very useful when deciding whether to proceed with PPC advertising) and gross margins.
The expenses tab allows you to enter individual cost of goods data, various shipping costs and other expenses (this would include the likes of offices supplies, software subscriptions, warehousing fees, product design costs etc).
When drilling down on an item by item basis, the Fetcher App provides various useful functions. Below is an example of one of my products over a week long period. You can see that this item is performing reasonably making a slight loss on the 30th July when I incurred PPC costs and made no sales however the remaining days generated a total of £34.91 in profit. Another slightly concerning thing is the amount of costs going to Amazon at 47% L although unfortunately there’s limited amounts I can do about this!
Cost – Fetcher Amazon App
With some accounting software costing well in excess of £100 per month, I’m genuinely surprised at the cost of Fetcher. At $19 per month for up to 2,500 order I can honestly say that this has been one of my best investments to date. It also pays for itself through the analysis I’m able to run using it.
Benefits – Fetcher Amazon Review
OK so let’s take a look at the best bits about the Fetcher App:
- Instant access to financial data in an easy to view / analyse layout.
- Unlike most other Amazon accounting providers, Fetcher allows you to include all non-order costs such as branding costs, staff costs etc. This is vital when completing your yearend accounts.
- Complete automation of your accounting process. No more evenings of manually uploading data into excel only to struggle to analyse the information you’ve collected.
- It’s very easy to see one of the most important numbers an Amazon Merchant is interest in…. PROFIT.
What I’d change with Fetcher
No Fetcher review would be complete unless I provided the negatives to go alongside the positives. I have to admit during the time that I’ve used the Fetcher Amazon app, I’ve only ever had one thing that I wanted to change. Unfortunately PPC data can take a while to filter through although this isn’t Fetchers fault, Amazon refuse to release this for at least 24 hours. As such todays data can be distorted as a result.
Don’t just believe what I say, take a look at some third party comments on trustnet below.
My Fetcher Review Summary
So you’ve most probably guessed I’m currently a massive fan of Fetcher and the easy to use dashboards that it offers. If you’re an existing Amazon FBA Merchant I’d recommend trailing the service for free, I think you’ll be surprised at just how useful you find it! Access to a free trail with no credit card requirements can be found here.
As always I hope you’ve found this Fetcher Review useful. Please do comment with your experiences.